The excitement is building at Streaky Bay for this month's Rodeo by the Sea event.
An event coordinated by the Streaky Bay Tourism and Business Association and the Streaky Bay Racing Club, it promises to be a rodeo with a difference - a rodeo with a seascape background.
The rodeo is being presented under the guidance of the Australian Professional Rodeo Association, with between 80 and 100 competitors from across the country taking part.
Streaky Bay Tourism and Business Association president Lyn Finch said the event was a chance to bring rodeos back to Eyre Peninsula and after meeting rodeo icon Jim Willoughby a plan began to formulate.
"Over 30 years ago Smoky Bay hosted annual rodeos, they were well attended and no one can tell me why they stopped," she said.
"Events, like many things, have trends and cycles (and) we thought it was time to bring the rodeo back to the Eyre Peninsula.
"The vision was to host a large scale event that showcased our region and had a genuine authentic connection to the land and farmers."
She said given most towns hosting rodeos were landlocked, a Streaky Bay event would be a "refreshing sea-change" for competitors, their families and friends attending.
Ms Finch said competitors and those travelling with them would arrive three to five days prior, while a crowd of about 2000 was anticipated at the Streaky Bay Racecourse.
She said it would provide a significant cash injection into the community, estimated at more than $100,000, through accommodation, dining, vehicles and incidental spending.
She said the visitors would in turn become ambassadors for the region and entice others to visit.
"Streaky Bay being listed on the national rodeo circuit gives us exposure to a whole new demographic," Ms Finch said.
"I can only see sustainable benefits from this event.
"I'd like to think we could host it each year but that's something we will need to discuss with our sponsors and the rodeo community post event but perhaps it will be annually or biennially - either way, it will be successful in financial terms and in the calibre of the experience for competitors and attendees."
She said a day at the rodeo would offer people an affordable outing of family fun, and aside from the rodeo itself there would be amusements, retail vendors, food and bar facilities, live music and a raffle.
She said it would allow attendees to "get up close to the animals" and experience the true sense of a rural community.
There will also be a Rodeo Queen, with Caitlin Mitchell of Eudunda and Shianne Kent from Port Lincoln the entrants who have been raising funds for the Streaky Bay Hospital, the rodeo's nominated charity.
Meanwhile, the event will also pay tribute to an Eyre Peninsula rodeo champion, Johnny McInnis of Cungena.
He first contested a rodeo in 1936 and competed in the Australian championships on four occasions, but died in July aged 92.
On the day of the rodeo the saddle bronc champion will be awarded with the Johnny McInnis Memorial Trophy, donated by his family.
Tickets for the November 23 event remain on sale, with an adult ticket costing $26.65, under 18s $11.25 and a family ticket (two adults and three children) costing $52.25. Children under five are free.
Streaky Bay residents can purchase tickets from Elders Real Estate at 9 Bay Road and Port Lincoln residents can get their tickets from Port Lincoln 4WD at 28 Mortlock Terrace, or they can be purchased online at www.eventtixx.com.au/whats-on/95-rodeo-by-the-sea/event-info/tour-info.
A regular on the live music scene, rock artist Jac Dalton will be playing following the event.