The Motor Accident Commission (MAC) is urging regional drivers to take care as South Australia’s far-north experiences a concerning increase in fatalities.
In 2018 South Australia has already lost 50 lives on the road, including 37 in regional South Australia which is up on the past two years.
MAC road safety communications manager Matt Hanton said that road trauma in South Australia’s regional areas was having a devastating impact on their communities.
“Despite making up only 30 percent of the state’s population, this year 75 percent of fatalities on SA roads have taken place on regional roads – with more than two thirds of these drivers being regional residents,” he said.
Fatigue, inattention, speed and not wearing a seatbelt have all been major factors in the crashes occurring on regional roads.
“Travelling on regional roads requires drivers to be more vigilant in being alert,” Mr Hanton said.
“Drivers are travelling at increased speeds, for longer distances and time, and it’s imperative not to become complacent.
“Before anyone gets behind the wheel of a car and considers making a bad choice, they need to think about who they are leaving behind if something were to happen.”
MAC recently launched its newest regional campaign called ‘Left Behind’, targeting unsafe driving behaviours to help reduce the increasing rate of regional crashes and work towards zero road deaths in South Australia.
Research supporting the campaign identified that some drivers let their behaviours slip when they were by themselves, thinking it was okay because ‘they’re only putting themselves at risk’.
The campaign targets the behaviours of drivers where they may be sneaking away from the pub and driving home drunk, or speeding when alone in the car, thinking that they are not putting anyone else at risk.
“The reality is, when you get on the road and make a bad decision, it’s not just you that you could be hurting,” Mr Hanton said.
“Drivers need to take responsibility for their actions and make sure they are making safe choices when interacting with the road.
“Working together, we can all keep our loved ones safe on the road.”