Oysterfest organiser Annette Plane says she is delighted that the event will receive $20,000 funding as part of the state government’s funding to support regional events.
The funding, spread over two years, has been provided through the Regional Events and Festivals Program and the Community Events Development Fund, supporting events which boost regional tourism.
Ms Plane said this funding would go towards promoting the Ceduna event to a wider audience.
“The funding is for a marketing campaign to help promote the event,” she said.
“This will allow us to have a professional photographer and also develop a digital marketing campaign with a marketing agency to raise awareness of the Oysterfest outside of our region.”
Ms Plane said Oysterfest being included in the list of recipients showed its standing across the state.
“I’m really happy, it goes to show the importance of Oysterfest in regards to regional festivals,” she said.
“Events that get funding have not just got local significance, but regional and statewide importance.
“It shows the name has importance.”
The government is providing $383,000 in funding to 29 events across South Australia, including Port Lincoln’s Tunarama Festival, and other food and wine, cultural and artistic festivals.
Minister for Trade, Tourism and Investment David Ridgway said visitors were flocking to South Australia in record numbers and the government wanted to see this growth continue.
“Our regions are an important part of the state’s tourism story – these events play a key role in getting people out of the city and spending money on local restaurants, accommodation and attractions,” he said.
“We’re constantly working with the regions to ensure they have the best opportunity and product to attract visitors and in this case, a little funding can go a long way to help events to be noticed.”
Mr Ridgway said events such as Oysterfest helped boost the state’s economy.
“SA has a full and diverse events calendar, amazing natural assets and great food and wine and we want to get more local, interstate and international guests visiting our regions to experience all that our state has to offer.
“The bottom line is that more visitors can create more jobs, drive economic growth and build stronger regional communities.”