The West Coast Sentinel has built its profile through its close affiliation with its widespread community and its reporting of news items to small and large areas. Household penetration exceeds 80 percent, reflecting widespread community acceptance.
Located on the Eyre Highway—the only traffic route from east to west—Ceduna is classified as a semi-regional centre with a busy port facility catering for grain, gypsum and salt export. Ceduna has maintained a stable commercial sector.
The surrounding areas are predominantly agricultural, mainly wheat and sheep farming. It has a growing tourism industry and is the major departure point for the Great Australian Bight Marine Park, and the whales there.
The area’s spectacular coastline and beaches are a major drawcard.
Over the past decade, Ceduna has developed an oyster growing industry at Smoky Bay and Denial Bay. Mining is a predicted growth industry with Ceduna providing a base for the Gawler Craton.
There is also a strong presence of the communication industry and the newspaper reaches about 45% of the state’s grain farmers, as well as the area’s sizeable Aboriginal population.
Other major towns in the West Coast Sentinel’s circulation area are the tourism and service towns of Streaky Bay and Elliston and the farming town of Wudinna.
Published every Thursday, approximately 3000 copies of the West Coast Sentinel are sold across the Eyre Peninsula and Far West including in Ceduna, Streaky Bay, Wudinna, Elliston, Yalata, Nundroo, Penong, Thevenard, Smoky Bay, Port Kenny, Venus Bay, Wirrulla, Poochera, Minnipa and Kyancutta.